Studies of large-network phenomenon show important properties of self organization in networks of low density that are central to understanding the emergence and functioning of social institutions, processes of political influence, social organization, and costs or constraints on transactions in the market. Hence, cultural kinetics is closely connected to the theory and study of complexity and self-organizing systems.
Cultural kinetics also follows out the new conception of history: not as that of extraordinary circumstances, larger-than-life individuals and ruling institutions, and key "historical moments" but -- as well -- as patterns emergent out of the lives of ordinary persons and produced in the course of everyday life. It also includes threshold phenomena in the networked histories of people's lives that produce phase transitions or structural transformations that may happen very rapidly.
Network studies of large-scale community and institutional
phenomena were regarded as "unnecessary" in the social networks approach
of the 1960s that was introduced into anthropology by Barnes and Mitchell.
They made no effort to dislodge functionalism - which they perceived as
well suited to "traditional" societies. Rather, they perceived "network
analysis" more narrowly as a set of methodological tools that could be
applied to the description of social structure in urban or nontraditional
social settings where the functionalist concepts of stable roles and norms
were more difficult to articulate. They did not attempt to theorize or
implement a more dynamic approach to culture and social structure generally,
one which would include the formation of institutions and the processes
of cultural emergence and transmission via interpersonal interactions.
The field of social networks regards both these views, once opposed, to be correct. Social science has passed the point where it is impossible to study social structure through the actual network of social relations. Actual social networks are highly complex, but by means of models - - of positional equivalence, centralities, subgroups and boundary conditions, connectivities and cohesion, and the like -- we may apprehend, measure and test the significance of structural concepts in terms of how they summarize patterns of social interaction.
Structuralism opposes the premise of methodological individualism, typical of economics, that all behavior must be explained at the level of individual behavior. Using network approaches, we may test the structuralist credo that there are many social phenomena that require us to identify emergent structural properties of a social ensemble as exerting causal influences, constraints or feedback mechanisms that shape behavior in ways that cannot be explained at the individual level.
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